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WHAT’S BURN TO GIVE?

Burn to Give is a platform that converts calories burned exercising into life-saving nutrition for children in need.

We want to motivate millions of people to become active and healthy, inspired by their desire to help those in need

For each calorie burned exercising, a calorie is given to an undernourished child

Burn to Give uses technology to connect to opposite and fast-growing health concerns – such as obesity and hunger – in a way that helps solve them both

At Burn to Give we want to become the largest team of calorie-sponsored athletes in the world; burning calories and giving them away. And we want you to become a part of this team!

 

#BurnToGive

HOW
TO JOIN AND HELP?

Starting on March 15
And up until April 15

  • Exercising or doing any type of physical activity
  • Logging your burned calories at www.burntogive.com
  • Sharing your pictures doing sports in social media, tagging @burntogive using #BurnToGive, and inviting more people to do the same!

We need your help!

On March 15, we’re launching our FIRST EVER calorie challenge. For 30 days, we want to inspire thousands of people to exercise and become active with the ultimate goal of helping others. Be part of this incredible initiative and help us reach our goal of 30 million calories. By achieving this goal, we will be able to feed and save the lives of 400 children suffering from severe acute malnutrition in Haiti. These kids will thank you, and so will your body.

#BurnToGive

OUR STORY

The story of Burn to Give (as told by our founder, Eduardo della Maggiora)

In early 2014 I left New York City to go spend some time volunteering in East Africa. I'd made my living for years working in one of the world’s top financial institutions. I had a great job, even better co-workers and lived in one of the greatest cities in the world. I felt privileged, and life was good. But despite all of this, somehow, I felt something was missing. I wasn’t sure what this was or what to expect, but my gut feeling was telling me to go experiment something completely different and opposite to what I’d been doing so far. I chose Tanzania as my destination.

I signed up for a volunteer service program in Moshi, a small town near Kilimanjaro, as a teacher for elementary school children. Every day after class, we would give our students a small meal made up of corn and water. I shortly realized that for more than half of my students, this was the only food they ate in all day. This is how I go to see firsthand the devastating reality of child malnutrition.

While in Africa, I came across a 1-hour summary of the Ironman World Championships in Kona Hawaii on YouTube. I was mesmerized by the incredible stories of those people crossing the finish line, and couldn’t believe how someone could finish 2.4 miles of swimming, followed by 112 miles of biking and finish running 26.2 miles, all in the same day and in the toughest conditions imaginable. It was something very inspiring but at the same time scary.

In the coming days I couldn’t stop thinking about Kona and said to myself I had to do his race one day. After many months of training with all my heart and soul, I crossed the finish line of Ironman Kona with a sense of accomplishment I never imagined I could feel. In 2016 and only one year later, I qualified to represent Chile at the Ironman 70.3 World Championships. For my surprise and that of many others, I finished this race in 2nd place of my age-group, only 6-seconds short of becoming a World Champion. In 2017 I repeated this feat, becoming a 2x Ironman 70.3 World Champion runner-up.

Burn to Give is a project that was born by connecting the dots throughout many of my life-experiences, and concentrates everything I love and am passionate about. On one side, exercising and leading a healthy and active lifestyle. And on the other, the satisfaction of helping others without expecting anything in return. My dream is to inspire millions of people to lead an active and healthy lifestyle, fueled by their desire to help those in need.

Eduardo della Maggiora
Chief Calorie Giver

THE PROBLEM

Obesity

  • Obesity has tripled since 1975
  • Close to one third of human population (more than 2 billion people) is overweight or obese
  • 65% of people worldwide live in countries where obesity kills more people than undernutrition

Malnutrition

  • 155 Million children suffer from malnutrition in the world (17 Million children suffer from severe acute malnutrition)
  • Close to 50% of deaths among children under 5 years old worldwide are linked to under-nutrition
  • Every 10 seconds, a child dies from malnutrition
  • A solution exists and is called RUTF (Ready to Use Therapeutic Food), a nutrient- and energy-rich peanut-based paste that helps treat dangerous nutritional deficiencies in children
  • A 6-week feeding program on RUTF, permanently eliminates malnutrition for 95% of children

COMPANIES

Visionary and forward-thinking brands are needed to convert all the calories burned into emergency nutrition. These companies are investing in our Burn to Give team with a double purpose; motivate millions of people lead a healthy and active lifestyle, and at the same time feed thousands of children around the world

We wouldn’t be able to do this
without your help!

FAQ

“Ready to Use Therapeutic Food” a nutrient- and energy-rich peanut-based paste that helps treat dangerous nutritional deficiencies in children

This varies greatly from children to children depending on various factors such as age, how undernourished a child is, and other diseases a child has when starting treatment. In average a 6-8 week feeding program on RUTF is enough to eliminate severe acute malnutrition in most children.

Each pack of RUTF has 500 caloriess

Through visionary and forward-thinking brands that are sponsoring these calories generating a double impact in society; motivating millions of people to lead a healthy and active lifestyle, and at the same time feeding thousands of children around the world.

The idea is for you to log all of the calories you burn exercising during these 30 days. Given this first challenge is in “beta version” and we don’t have tracking mechanisms yet in place to verify the authenticity of each calorie logged, we’ve included a maximum of 3,000 calories per day per person.

That we are “proving the concept” that the virtuous circle of users-brands-people in need works, before moving into the development phase of the calorie tracking technology behind Burn to Give. In this first challenge, we are trusting the good faith of people when entering the calories each has burned.

Through the Chilean NGO Leche para Haití (www.lecheparahaiti.cl), with whom we are working side by side in this first challenge.

Leche para Haití (www.lecheparahaiti.cl) is in charge of purchasing and delivering the RUTFs in Haiti. In Haiti the RUTF is produced and purchased from Meds & Food For Kids (mfkhaiti.org) with more that 15 years helping malnourished children in this country.

It's a Social Enterprise, or an organization that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders. Social enterprises' ultimate goal is the impact they create on solving a particular social issue.

There are many similarities between a social enterprise with a non-profit but also differences. The main difference between them, is the revenue model. Non-profits rely primarily on charitable contributions, public funding and foundation grants to support their programs, whereas social enterprises operate like a for-profit business by selling a product or service to the public and acquire funds through sales, to ultimately support a cause.

Though technically social enterprises and non-profits differ, the two are becoming more and more aligned in today's world. In the end, both types of organizations operate to create a better world

From March 15 to April 15, 2018

Great! This means a lot of people were motivated to exercise inspired by their desire to helo others. However, 30 million is the maximum amount of calories we cab purchase and deliver given it’s what has been committed by our sponsor companies.

In this first challenge, we are trusting the good faith of people when entering the calories each has entered. This is our “beta version” to prove the concept that the virtuous circle of users-brands-people in need works, before moving into the development phase of the calorie tracking technology behind Burn to Give.